Senior Management Team

Ahmad J. Anderson, Vice President of Human Resources

Ahmad J. Anderson most recently worked as a Director of Human Resources for the Pacifica Foundation and Human Resources Operations Consultant for the Bay Area Black Health Consortium. Prior to these positions, he worked as a human resources professional in a range of areas, including consumer, technology retail, education, and chemical. Mr. Anderson also worked as the Senior Regional Human Resources Manager for DHL and additionally held positions at UPS and FedEx Ground. Mr. Anderson received his Bachelor of Arts degree (BA) from the University of California in Berkeley, California.

Bob Brewer, Vice President of Workforce Development
Robert Brewer has more than 25 years of employment and training experience. Prior to beginning as Vice President of Workforce Development in September 2000, he was a member of the workforce development team at Goodwill Industries of the Greater East Bay for 11 years and additionally worked at Goodwill Industries of the Redwood Empire in Santa Rosa and Rubicon Programs in Richmond, California. Mr. Brewer has supervised rehabilitation, employment, and training programs, as well as counseling and program support services. He currently sits on the Workforce Investment Boards in all three counties within the Agency’s service area, which includes Alameda, Contra Costa and Solano Counties.

Mike Conlon, Chief Financial Officer (CFO) & Vice President of Finance & Administration
Mike Conlon joined Goodwill in May 2007, bringing 20 years of experience in Financial Management to our agency. He has administrated and managed operations and finance at a variety of non-profit and for-profit organizations. Mr. Conlon also has experience in financial training, benefits administration, employee services and information systems management. He has direct responsibility for fully overseeing Goodwill’s Finance and Administration. He earned a Bachelor of Science (BS) degree in Finance from California State University – Hayward.

Mike Goetz, President of Calidad Industries & Vice President of Industrial Programs for Goodwill Industries of the Greater East Bay
Michael Goetz began with Goodwill in March 1997 and was subsequently promoted to President of Calidad Industries, an affiliated nonprofit that manages JWOD contracts and provides job training and placement for persons living with severe disabilities, in May 2000. He directs all administrative, financial, contractual and operational requirements for as many as seven community-based contracts. Mr. Goetz served 17 years in the U.S. Army in the field of supply and maintenance management, requesting early retirement as a Major in 1995. He earned a Bachelor of Arts (BA) degree in Economics from the University of Wisconsin (Milwaukee) and a Master of Science (MS) from the Florida Institute of Technology.

John B. Latchford, President & Chief Executive Officer (CEO), Goodwill Industries of the Greater East Bay
John B. Latchford has 30 years of experience in finance and business and has been active in the Goodwill movement for 15 years. In 1986, he started as a Board Member at Goodwill Industries of San Francisco, San Mateo, and Marin Counties, until 1992 when he was hired as the agency’s Chief Financial Officer (CFO). Mr. Latchford was instrumental in acquiring and renovating a $20 million San Francisco Campus and building the agency’s extensive technology system. In 2000, he moved across the Bay to become President & COO of Goodwill Industries of the Greater East Bay and was appointed to President & CEO in 2001. Mr. Latchford is Treasurer and Public Policy Committee Co-Chair on the California Council of Goodwill Industries and is a Board Director of Goodwill Industries International. He received his Bachelor of Science degree from the University of Delaware.

Patricia Salmon, Senior Vice President of Retail Operations
Patricia Salmon came to Goodwill with 15 years of experience in retail and operations. She has an extensive background in strategic planning, budgeting, leasing, construction, advertising, warehousing and distribution, retail, and product development, and has worked for several major international corporations. Ms. Salmon entered the nonprofit field so that she would be able to utilize her expertise in the retail business to grow Goodwill’s socially-responsible businesses, which help those in need of job training and placement. She supervises 25 retail stores and three area plants and additionally oversees all of our donations and recycling and reuse programs.

Kimberly Scrafano, Vice President of Development & Community Affairs
Kimberly Scrafano oversees Goodwill’s community development, fundraising, and public policy activities. With more than 12 years of experience in advocacy, development, and public relations, she has extensive experience in building campaigns, negotiating and drafting legislation, and educating policymakers, constituents, and community stakeholders. Ms. Scrafano has worked for community-based and governmental agencies on diverse portfolios, including public health, criminal justice reform, and social equality issues. She established Goodwill’s first development program and is primary spokesperson for the agency. Ms. Scrafano received her Bachelor of Arts (BA) degree from Barnard College, Columbia University.

Michael Shabaka, Senior Director of Business Development
Michael Shabaka oversees development of Goodwill’s socially-responsible earned-income businesses.  Michael most recently worked as a business development and account executive for TestAmerica Laboratories, and prior to his position at this company, he worked as a business development consultant in a range of areas, including biotech, pharmaceutical sciences, clinical research, and consumer goods and services. Mr. Shabaka also worked as the Senior Western Region Account Manager for Reed Business Information and additionally held positions at United Business Media and Cisco Systems. Mr. Shabaka received his Bachelor of Arts degree (BA) and Master of Business Administration (MBA) from Holy Names College in Oakland, California.